About Us


About Us

Rainbow Rabbit Educational Services Corp. is an IRS-registered 501(c) non-profit organization (Federal Tax ID: 82-1643193).

Childhood bullying is a major issue in our society. Whether it’s via the internet, physical or verbal, bullying can come in many forms and there are no boundaries. Some young people have turned to drugs, drinking, and even suicide because they don’t think there is a viable way out.

The story of Rainbow Rabbit provides hope for our future generations that will allow them to unlock their potential to be even brighter and more colorful as Rainbow Rabbit himself. When he started his adventure, Rainbow Rabbit was very sad and lonely. He looked different from everybody else and was not accepted by those around him. But thanks to the kindness of the queen, he realized that his unique qualities made him special. This made Rainbow Rabbit optimistic that his future would be as bright and colorful as he was.

Our organization realizes the significance of empowering children, parents, and educators to create a positive environment that celebrates unique differences and rewards kindness. Imagine a program that can change the life of a child during the most important developmental stages of life. That is what we are accomplishing!

Our mission is to address serious issues affecting today’s children that will bring about positive change. On behalf of everyone at Rainbow Rabbit, thank you so much for your time and consideration, and we look forward to working with you in the near future.

With kind regards,

The Vallee family



Our Vision

Rainbow Rabbit empowers children, parents, and educators who are working to create a positive environment for our youth to flourish and celebrate their unique differences in healthy ways.

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Rainbow Rabbit’s Origin

Arthur Vallee, creator/author of Rainbow Rabbit, was an animator for The Walt Disney Company back in the 1940′s. Arthur had a deep love for children, and it was his strong belief that this tale of unity and inclusion, with an emphasis on the importance of belonging, would capture the hearts of children and adults.

Arthur passed away in 2010 at the age of 93 before he could realize the dream of having his book read in classrooms all over the world. His passion has not been forgotten, and the Rainbow Rabbit organization works continuously to spread this message of acceptance and tolerance within our communities.

Through the lessons taught in Rainbow Rabbit, we learn that we must remain true to who we are, no matter what the obstacles or pressures might be in our path.

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Rainbow Rabbit is fortunate enough to be supported by a strong cast, including Maria Shriver and Manasquan Elementary School in Manasquan, New Jersey.

“An Architect of Change…“

Maria Shriver Praises Rainbow Rabbit’s Message of “Tolerance and Acceptance”

Read Her Letter
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20% of Proceeds Donated to Your School!

Rainbow Rabbit Anti-Bullying Educational Program School Fundraiser Order Form

Download Form
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